# The VIDAR Company

> The VIDAR Company is a luxury portfolio company founded by Jon and Crystal Vidar, encompassing boutique hospitality, Swiss watchmaking, vintage automobiles, and creative consulting.

## About The VIDAR Company

The VIDAR Company is a family-owned holding company headquartered in Austin, Texas. The company operates across multiple luxury sectors including hospitality, horology, automotive, and creative services.

## Portfolio Companies

### VIDAROSE Hotels
Boutique luxury hospitality brand specializing in intimate, design-forward properties. Each hotel features curated experiences, local partnerships, and exceptional service in unique destinations.

### VIDAR Watch Co.
Swiss watchmaking heritage since 1909. VIDAR Watch Co. creates timepieces that honor traditional craftsmanship while embracing contemporary design. Located in Le Locle, Switzerland.

### VIDAR Vintage
Curated collection of classic automobiles, specializing in historically significant and investment-grade vintage vehicles. Expert acquisition, restoration consultation, and collection management services.

### Uncharted Digital
Creative agency focused on digital strategy, brand development, and immersive storytelling for luxury and lifestyle brands. Award-winning work recognized by Webby, SXSW Interactive, and Bulldog Awards.

## Leadership

### Jon Vidar - Co-Founder & Principal
Background in archaeology, journalism, and digital storytelling. Cofounded The Tiziano Project for Middle East journalism. Work recognized with Webby, SXSW Interactive, and Bulldog Awards. Funding from JP Morgan Chase, Google, Sundance, and Knight Foundation.

### Crystal Vidar - Co-Founder & Principal
Technology entrepreneur and blockchain pioneer. Founded Make Sense Labs and the peer-to-peer knowledge platform Sense, raising over $30 million in one of the earliest major crypto ICOs. Leads technology initiatives and investment strategy.

## Contact

- Website: https://vidar.com

## Links

- [Home](https://vidar.com)
- [About](https://vidar.com/about)
- [Leadership](https://vidar.com/leadership)
- [VIDAROSE Hotels](https://vidar.com/vidarose)
- [VIDAR Watch Co.](https://vidar.com/watch-co)
- [VIDAR Vintage](https://vidar.com/vintage)
- [Uncharted Digital](https://vidar.com/uncharted)
- [Careers](https://vidar.com/careers)
- [Press](https://vidar.com/press)