The VIDAR Company is led by Jon and Crystal Vidar, entrepreneurs whose work spans technology, hospitality, luxury brands, and long-term asset development.

Jon and Crystal Vidar are entrepreneurs, hoteliers, and creative operators whose work is defined by a quiet pursuit of excellence. Together, they have built a portfolio of highly curated properties and ventures that emphasize atmosphere, intention, and lasting impact. Their approach blends strategic thinking with a deep sensitivity to experience—creating environments and brands that feel both considered and enduring.

Their work in hospitality has earned international recognition, including distinction from the Michelin Guide, where their properties have been awarded the prestigious Michelin Key. For the Vidars, luxury is not defined by excess, but by precision—how something is conceived, how it is experienced, and how it stands the test of time. This philosophy extends beyond hospitality into their broader ventures, where they consistently operate at the intersection of business strategy, design, and narrative.

In 2025, Jon and Crystal Vidar assumed stewardship of the historic Swiss watchmaker VIDAR, a name first registered in 1909. They approach the house with the same long-term perspective that defines all of their work—building with intention, elevating quietly, and thinking in decades. Their role is not to redefine the past, but to shape what comes next—ensuring that what they build today will endure for generations to come.

Today, through The VIDAR Company, they steward a portfolio of ventures spanning boutique hospitality, luxury real estate, heritage watchmaking, curated automobiles, and consulting. Their work has repeatedly been recognized with top awards across all industries, reflecting a shared philosophy: build ventures defined by craftsmanship, innovation, and long-term vision.