Vidar Ventures is led by Jon and Crystal Vidar, entrepreneurs whose work spans technology, hospitality, luxury brands, and long-term asset development.

Jon began his career in archaeology, quickly branching into journalism and digital storytelling in the Middle East, cofounding The Tiziano Project. This work later evolved into Uncharted Digital, a creative agency focused on building digital platforms for social impact. Jon's work has been recognized with Webby, SXSW Interactive, and Bulldog Awards, with funding from JP Morgan Chase, Google, Sundance, and the Knight Foundation.

Crystal is a technology entrepreneur and early pioneer in blockchain. She founded Make Sense Labs, creator of the peer-to-peer knowledge platform Sense, raising more than $30 million in one of the earliest major crypto ICOs and helping shape the emerging decentralized web.

Today, through Vidar Ventures, they steward a portfolio of ventures spanning boutique hospitality, luxury real estate, heritage watchmaking, curated automobiles, and consulting. Their hospitality work has been recognized with a Michelin Key, reflecting a shared philosophy: to build ventures defined by craftsmanship, innovation, and long-term vision.